Designed by JJP, “Cathay Zhonghua Building Urban Renewal Project” held its groundbreaking ceremony on May 9th. The building sets to establish a new image for the north entrance of Ximen Pedestrian Zone.

The project is located at the northern gateway of the pedestrian area in Ximending, along an 80-meter boulevard next to a traditional & commercial neighborhood with abundant historical and cultural contents. The new building consists of a trilogy: a podium, the middle, and upper tower. The podium follows the existing street ambiance while emphasizes the pop culture of business on the façade. The stacking building massing depicts the concept of “stepping up to reach a broader vision” to profile the client’s ambition. In a delicate balance of the economic values and environment-friendliness, the project is expected to become the new nexus in the western part of Taipei amid the urban context.